Saturday, April 10, 2010

Something for nothing – What do you think?

I am not enthusiastic about distributing free samples which might be given to wrong prospects.
I would rather prefer to combine the free sample (service or product) with a solid commitment from the potential prospects. One month free with a paid 3-month subscription, for example, could be more realistic option. For airline industry, I would recommend applying a discounted (or free) travel companion ticket.
That way, the marketing efforts would positively affect both publicity and sales.

Date: 06 April 2010 commenting on http://www.aviationbusinessconsultants.com/