Saturday, April 10, 2010

Something for nothing – What do you think?

I am not enthusiastic about distributing free samples which might be given to wrong prospects.
I would rather prefer to combine the free sample (service or product) with a solid commitment from the potential prospects. One month free with a paid 3-month subscription, for example, could be more realistic option. For airline industry, I would recommend applying a discounted (or free) travel companion ticket.
That way, the marketing efforts would positively affect both publicity and sales.

Date: 06 April 2010 commenting on http://www.aviationbusinessconsultants.com/

Wednesday, March 24, 2010

Catch customers. Don't just fish for them

The keyword is interaction which is supposed to be maintained with prospects/ customers. Of course, that can not be done without making the necessary research about the prospects/ customers, and fully cooperating with them.
Sellers should not be selfish by just considering their interests and forgetting all about their customers.
After all, two winners are better than one winner and one loser.

Date: 24 March 2010 commenting on http://www.forbes.com/

Wednesday, February 24, 2010

Beyond Cairo

Is it unbearable to fly dry without liquid food?
With Egypt Air, the only possible way to go around that is to place a request for a special meal. Similar to any other international airline, Egypt Air caters for most of passenger special meals including Hindu meals and kosher meals. The code for the required meal is BBML which stands for baby meal.
Well, Egypt Air is known for its good formulas.
Bon appétit! Enjoy your meal!

Date: 24 February 2010 commenting on http://jenniferconlin.typepad.com/

Friday, February 19, 2010

JetBlue finishes converting to Sabre Reservation System

After 5 negative responses to your description of the assumingly happy marriage of JetBlue and Sabre, I think that it is appropriate to say that the divorce was not necessarily a wise decision for the family JetBlue.

Was just JetBlue changing its imperfect spouse with another identical spouse? It is totally understood that JetBlue can not be without a spouse as celibacy is not an option in today’s airline industry. However, it was definitely a better idea to leave an undependable spouse for a somehow perfect one.

The reality is that we can not say that Navitaire and Sabre are imperfect reservation systems. We can cautiously say that Navitaire failed to deliver full satisfaction to JetBlue. By putting the hassle of the cutover aside, we can safely say that Sabre has not got the chance, as of yet, to prove its dependability.

For the record, I have been working with Sabre for about 18 years. So far, I have no problem with the system and its functionality.

Date: 19 February 2010 commenting on http://www.bnet.com/

Thursday, February 18, 2010

Up in the air

It was totally unexpected for the airlines to treat their high-yield passengers like that. Passengers of both first class and business class are simply considered the bread and butter for any airline company.
A valid question should be asked about the reason for choosing British Airways and ignoring its rival Virgin Atlantic.
I am wondering about the reason for a business leader like the article writer to prefer handling the case in such a relaxed tone. I would say that he is eligible to use more decibels in delivering a sharp message to BA management and its field representatives.

Date: 18 February 2010 commenting on http://www.forbes.com/

Sunday, January 10, 2010

Aeroflot's A330 cabin a big step up

Being a Muscovite myself, I can not favor one of my airport-sons over the other two. They are equally doing well considering their respective ages and qualifications.
The point is that they are competing with each other to attract more air traffic. Considering the zero-sum game, the ultimate effect on Mother Russia will be almost the same unless there will be a significant increase in transit traffic.

Date: 10 January 2010 commenting on http://www.flightglobal.com/

Thursday, January 7, 2010

Catching terrorists: Why profiling is not the answer

Ethnic profiling is not a viable solution for combating terrorism.
Singling out passengers on the basis of race or religion would trigger the issue of discrimination. Alternatively, an environment of equality would increase the collaborative action of everyone.
What we really need is strict alertness of official security agencies. Of course, the official role of security has to be complemented by a vigilant sense of responsibility maintained by all of us.
Israel has long managed a highly successful security system for the Israeli air industry. What about copying the Israeli model instead of inventing a system which might be proven infeasible down the road?

Date: 06 January 2010 commenting on http://www.guardian.co.uk/