Tuesday, June 9, 2009

United removes website hold feature

This is somehow strange to be decided by an airline company to show its customer-friendliness. Instead of exerting some more efforts to keep their existing customers, they are doing something which might push the customers away.

Both canceling the non-ticketed booking within 24 hours, and canceling the ticketed booking within 24 hours without penalty have the SAME effect on the seat inventory but the former option is definitely more customer-friendly.

The feature of auto-cancellation due to expired time-limit has been there since almost the dawn of the automated reservation systems. That feature could be simply used without dissatisfying the customers and without negatively affecting the seat inventory of United Airlines.

Published at: http://www.bnet.com/

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