Singapore Airlines and Transaero Airlines agree to codeshare

It is a more advantage to Transaero Airlines to have such a codeshare agreement with Singapore Airlines.
The codeshare sector of Domodedovo-St Petersburg is really the most attractive for Singapore Airlines while the two sectors offered by Singapore Airlines - to Singapore and Houston - are of extreme importance to Transaero Airlines.

Date: 19 July 2011 commenting on http://www.airlinesanddestinations.com/

Airline branding book review: Flying high in a competitive industry - secrets of the world’s leading airline (SIA)

There is one more link between Singapore Girl and the integration of differentiation strategy with cost-leader strategy.
By reflecting natural femininity, grace, and warmth, the girl is acting in a lady-like style. Ladies highly care about their social (public) profiles compared with their private lives.

Seemingly, Singapore Airlines adopted the same style by investing in all “visible” aspects of operation and tightening the belt “behind the scenes.”

Published at: http://simpliflying.com