Value addition versus value creation

The feature of value-added has to be there at the start of the planning stage, which simply means that the value has to be created with the product itself. However, value-adding could be implemented at any subsequent stage if the existing value is not enough or if there is no value at all.

Published at: http://toostep.com

Airline branding book review: Flying high in a competitive industry - secrets of the world’s leading airline (SIA)

There is one more link between Singapore Girl and the integration of differentiation strategy with cost-leader strategy.
By reflecting natural femininity, grace, and warmth, the girl is acting in a lady-like style. Ladies highly care about their social (public) profiles compared with their private lives.

Seemingly, Singapore Airlines adopted the same style by investing in all “visible” aspects of operation and tightening the belt “behind the scenes.”

Published at: http://simpliflying.com