The “Jetstar-isation” of Qantas is not over yet

The fact that Impulse Airlines started to operate as LCC in June 2000 after acquiring its fleet of Boeing 717 (the joint production of Boeing and McDonnell Douglas), makes us believe that Qantas decided to consider low cost operation when it purchased Impulse Airline in November 2001. What happened in 2004 is that Qantas only re-branded its Impulse into Jetstar.

Date: 23 February 2010 commenting on http://simpliflying.com/

Juba: Capital of an almost state

There is no way for any cabin crew to feel superior over passengers. This is against the basics of customer service. That is quite outrageous considering that Mr. Alaa Ashour, chairman of EgyptAir said when Air Transport World interviewed him back in March 2010:
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Meanwhile, the carrier is moving forward with a comprehensive product upgrade throughout its fleet, including new catering and a reinforced "we care" service approach. At the end of January it commenced a vast training program for its 7,300-strong workforce, involving everybody from the call center to station managers to flight crew, about the importance of customer service.
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EgyptAir is about to extend some of its Cairo-Khartoum flights to Juba. Obviously, there are some valid commercial reasons for EgyptAir to establish its brand early in the to-be-announced country. Having said so, it might be imperative for EgyptAir to build a good image for itself in such a new market.

Date: 30 July 2010 commenting on http://www.almasryalyoum.com/en/

Randy Petersen of Flyertalk on airline branding - Part 1 of 2

Airline brand loyalists choose to fly a specific airline due to a deep emotional connection and for accumulating air mileage as well.

It is true that your most valuable customer is like your best friend. He’s there for you even in the tough times. However, we have to be careful with the analogy considering the fact that there is no business exchange between friends.

To a great extent, frequent fliers are loyal customers. I would be flying my preferred airline as long as its fares, schedule, and service are meeting my expectation. Otherwise, no one can blame me for putting my loyalty aside and finding another service provider who cares about my needs. For me, loyalty loses its meaning when it is one-sided.


Published at: http://simpliflying.com