Want your new route to make headlines? Bring Richard Branson onboard

Irrespective of the deal between Tony Fernandes and Richard Branson, It would be better for Sir Richard Branson to be himself while performing the duties of an air hostess.
I have a big doubt that the idea of cross-dressing added anything valuable to the event or to Branson himself. Passengers, who know Richard Branson beforehand, would be really honored to have him around, and would be starstruck to be served by him. On the other hand, passengers, who do not know him, would prefer a real air hostess than an ugly buffoon.
Date: 14 May 2013 commenting on http://simpliflying.com/

Something for nothing – What do you think?

I am not enthusiastic about distributing free samples which might be given to wrong prospects.
I would rather prefer to combine the free sample (service or product) with a solid commitment from the potential prospects. One month free with a paid 3-month subscription, for example, could be more realistic option. For airline industry, I would recommend applying a discounted (or free) travel companion ticket.
That way, the marketing efforts would positively affect both publicity and sales.

Date: 06 April 2010 commenting on http://www.aviationbusinessconsultants.com/

South Korea offers to pay tourists who contract swine flu

This is a revolutionary idea in promoting the tourism industry.
Of course, tourists will not go to South Korea to make 3,000 US$. However, the message is clearly saying that the Korean authorities are serious about keeping the country clean form the virus, and that they will not forget their responsibility toward any tourist who might catch the virus in their country.
Finally, if someone is fated to catch the virus, it is better to catch it in South Korea. At least, virus with money is definitely better than virus without money!

Date: 13 June 2009 commenting on http://travelinglight.professionaltravelguide.com/

Airline branding book review: Flying high in a competitive industry - secrets of the world’s leading airline (SIA)

There is one more link between Singapore Girl and the integration of differentiation strategy with cost-leader strategy.
By reflecting natural femininity, grace, and warmth, the girl is acting in a lady-like style. Ladies highly care about their social (public) profiles compared with their private lives.

Seemingly, Singapore Airlines adopted the same style by investing in all “visible” aspects of operation and tightening the belt “behind the scenes.”

Published at: http://simpliflying.com