Asking for more fresh ideas is unquestionably a good PR idea for RyanAir. Giving away 1,000 euros is almost nothing compared with the high publicity RyanAir will receive from propagating the news about its contest.
Legacy carriers can apply the same idea with little modification. They can simply organize similar contests but not for asking for fresh ideas to generate more ancillary revenues (like the case of RyanAir), but rather asking for fresh ideas to improve the overall passenger services. Thus, the passengers will be double-motivated to seriously participate in any of those contests. Apparently, they have a chance to win the contest and enjoy the to-be enhanced service of the legacy carrier.
Alas for those who can not participate in the contest of RyanAir due to their place of residence! The good news for me is that I will have less competition. However, to show my philanthropic traits, I am ready to have a joint venture with anyone of those ineligible contestants who has a knock-out idea for RyanAir.
Published at: http://simpliflying.com
Legacy carriers can apply the same idea with little modification. They can simply organize similar contests but not for asking for fresh ideas to generate more ancillary revenues (like the case of RyanAir), but rather asking for fresh ideas to improve the overall passenger services. Thus, the passengers will be double-motivated to seriously participate in any of those contests. Apparently, they have a chance to win the contest and enjoy the to-be enhanced service of the legacy carrier.
Alas for those who can not participate in the contest of RyanAir due to their place of residence! The good news for me is that I will have less competition. However, to show my philanthropic traits, I am ready to have a joint venture with anyone of those ineligible contestants who has a knock-out idea for RyanAir.
Published at: http://simpliflying.com
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