Airline deregulation created the need for marketing innovations. The most noteworthy innovation is the Frequent Flyer Programs which reward repeat customers with free tickets and other benefits. Many small air carriers have tie-ins with the programs of larger air carriers.
Generally speaking, marketing is a relatively new market practice in Eastern Europe. The former countries of the Eastern Bloc have been steadily moving toward the market economy since the collapse of the Soviet Union early 1990s. Participation of Estonian Air in EuroBonus program is just one example of the ongoing trend.
Date: 02 November 2009 commenting on http://www.estonianfreepress.com/
Generally speaking, marketing is a relatively new market practice in Eastern Europe. The former countries of the Eastern Bloc have been steadily moving toward the market economy since the collapse of the Soviet Union early 1990s. Participation of Estonian Air in EuroBonus program is just one example of the ongoing trend.
Date: 02 November 2009 commenting on http://www.estonianfreepress.com/
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