I am not enthusiastic about distributing free samples which might be given to wrong prospects.
I would rather prefer to combine the free sample (service or product) with a solid commitment from the potential prospects. One month free with a paid 3-month subscription, for example, could be more realistic option. For airline industry, I would recommend applying a discounted (or free) travel companion ticket.
That way, the marketing efforts would positively affect both publicity and sales.
Date: 06 April 2010 commenting on http://www.aviationbusinessconsultants.com/
I would rather prefer to combine the free sample (service or product) with a solid commitment from the potential prospects. One month free with a paid 3-month subscription, for example, could be more realistic option. For airline industry, I would recommend applying a discounted (or free) travel companion ticket.
That way, the marketing efforts would positively affect both publicity and sales.
Date: 06 April 2010 commenting on http://www.aviationbusinessconsultants.com/
1 comment:
Excellent advice! People tend not to value what they don't pay for! It's good to treat paying customers well, but a company can certainly burn itself out offering too many indiscriminate freebies without expecting some value in return.
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